Our Strategy

Aronga Matua

Para Kore Marae is a kaupapa Māori, charitable trust with a vision of Oranga Taiao, Oranga Marae, Oranga Whānau.

We educate and advocate from a Māori worldview for zero-carbon, zero-waste whānau, hapū, iwi, and hapori Māori.

Oranga Taiao

Enhance Te Ao Māori Sustainability Education and Practice
Para Kore supports resilience within Māori communities through mātauranga Māori behaviour change programmes and services.

Where we are now 2023/24	Where do we want to be 2027/28	Our goals
Our programmes have been developed from the grassroots, over a number of years.	Our programmes have behaviour psychology tools, Te Tiriti, and climate change integrated, mātanga reviews, and have been endorsed (user-reviewed).	Review, update and offer our programmes with behaviour psychology, Te Tiriti, climate change, mātanga and user feedback.
We have an accessible website and social media sites.	Our platforms are the primary, trusted source for te ao Māori sustainability education and practice, featuring resources, programme information and data. (e.g. website, google sites, social media)	Inspire and strengthen te ao Māori sustainability leadership through trusted platforms, clear communications, accessible resources, and empowering data.
Participant recruitment, bookings, comms, engagement, data collection and delivery of programmes managed by frontline kaimahi.	Participant recruitment, bookings, comms, engagement, and data collection are managed centrally. Delivery of programmes are managed by kaiārahi. kaiārahi referring to delivery partners, and Para Kore kaimahi	Develop centralised and backend systems for waiting lists, bookings, automated comms, data collection and data tracking.

Oranga Marae

Strengthen and Influence Long-Term Partnerships
With whanaungatanga, we nurture collaboration, connectivity and collective action with our partners to increase positive impacts for Māori communities.

Where we are now 2023/24	Where do we want to be 2027/28	Our goals
Māori communities perceive Para Kore as the recycling and rubbish people.	There’s clarity about what we do and why within Para Kore and externally. Para Kore messages are clear, and promoted by whānau, hapū, iwi, Māori organisations and influencers.	Make Para Kore’s purpose and messages clear and consistent through communication plans and campaigns.
Most frontline deliver the kaupapa in isolation in their rohe to ‘rōpū’. Behaviour change and impact feels slow.	Para Kore is delivered through long term collaborative national and local partnerships and/or consortiums resulting in the Para Kore kaupapa being embedded in local rohe throughout Aotearoa.	Create effective partnerships regionally and nationally.
We are not focused on selling and charging for what we do.	Our consultancy income (taha pakihi) has increased exponentially from 2024 with selling and charging mahi now three quarters of our annual turnover.	Create a sustainable business model to embed organisational viability for the achievement of our aspiration of Oranga Taiao, Oranga Marae, Oranga Whānau.

Oranga Whānau

Improve Organisational Systems and Processes
We are always learning, reflecting, and providing feedback to improve how we work and how we deliver behaviour change programmes and services.

Where we are now 2023/24	Where do we want to be 2027/28	Our goals
The work we do requires significant onboarding and ongoing learning and development.	Learning and development, resources, and peer support are easily accessible both internally and externally enabling high quality training and ongoing learning within Para Kore.	Refine and strengthen the learning and development system that supports kaimahi onboarding, growth, and knowledge sharing, ensuring the collective knowledge of Para Kore is accessible and future-proofed.
We use eight platforms currently and whilst we have a new and effective project management cycle, we do not have a digital development strategy or plan.	We have implemented an effective digital strategy that has streamlined processes, increased productivity, supported behaviour change goals, and designed excellent participant and partner experience and learning/training.	Streamline systems and processes to increase efficiency and effectiveness.
We are establishing our PKMI emissions footprint.	We are on track with our plan to reduce emissions.	Implement our tiaki taiao strategy to achieve zero carbon and zero waste with Para Kore Marae.